New Google Analytics Design On the Way
I just noticed a post by Jeff Veen of Google detailing a complete redesign of the Google Analytics UI. Looking at the feature tour, it looks pretty impressive and is a welcome change to the existing interface. The new UI incorporates some features that are very similar to the rich Flash-based data and graphing tool they have on Google Finance (sample). The new dashboard looks like it’ll be far more user-friendly, particularly for end users in marketing, business development, and management, but also even for us people in IT who hate digging around for web traffic/conversion data in a complicated UI. There will be better chart and graph views for your primary market areas as well as AdWords campaigns or keywords. I’ve been using Analytics a good bit lately to get deeper into the SEO and traffic optimization stuff for my company (as well as my personal websites), but this new interface looks like I could even get the non-geek involved in the more technical aspects of the development of our company. Google has posted a Flash demo of the new features of Analytics.
Google Analytics is a derivative product of Urchin Software’s Urchin On Demand system. Urchin was acquired by Google in the Spring of 2005.
